Campaigns
Here are just a few examples of successful marketing campaigns Joelle has led.
SHUT THE DOG LAB DOWN
Target: Texas A&M University
Objective: Raise awareness of Texas A&M’s cruel experiments on golden retrievers and inspire followers to take action.
Role: Social Media Campaign Strategist, Content Creator, Demo Organizer
Outcome: VICTORY! In 2022, the dog lab closed down and more than 50 dogs were released for adoption.
STOP SURFING ON DOLPHINS’ FACES
Target: SeaWorld
Objective: Raise awareness of SeaWorld trainers surfing on dolphins’ faces during shows and inspire followers to take action.
Role: Social Media Campaign Strategist and Content Creator
Outcome: VICTORY! In 2020, SeaWorld ended the cruel practice of standing on dolphins’ faces during circus-style shows.
END RINGLING ANIMAL ABUSE
Target: Ringling Brothers Circus
Objective: Raise awareness of cruel abuse of elephants, lions, and tigers at Ringling Brothers’ Circus and inspire followers to take action.
Role: Social Media Campaign Strategist and Content Creator
Outcome: VICTORY! In 2017, Ringling Brothers announced it was shutting down after 146 years and a dramatic drop in ticket sales.
#NEVER21 / THE FACE OF FASHION IS FEAR
Target: Forever 21, Urban Outfitters, Anthropologie, and Free People
Objective: Raise awareness of the abuse sheep endure at major retail chain suppliers and inspire followers to take action.
Role: Lead Campaign Strategist, Content Creator, and Demo Organizer
Outcome: VICTORY! 30,000 action alerts signed and campaign nominated for Shorty Award.
